Your information,
handled with care.

When you use the Serafine website, we may receive information you choose to give us. This includes your name, email address and the message you send through our contact form. The current First Access form lets you enter an email address and choose an interest, but it only validates that entry in your browser and does not currently send it to a third-party service.

We use information for the purpose it was shared with us — to reply to your message, respond to a hospitality or business enquiry, manage First Access requests if that list is activated, and keep the website working well.

• To provide customer support and answer questions about Serafine products.
• To understand which products, formats or stories are useful to our community.
• To manage First Access requests if and when that list is activated.
• To protect the website, prevent misuse and maintain reliable technical operation.

We do not sell your personal information. We do not use your contact details for unrelated marketing without a clear way for you to opt out.

We share information only where it helps us operate the website or deliver the service you asked for. This may include our website hosting provider, email or form-delivery partners, and technical service providers who process information on our behalf.

For example, the contact form uses Web3Forms to deliver your message to Serafine. We may also disclose information where required by law, to protect the rights and safety of Serafine or others, or as part of a business reorganisation.

We do not control the privacy practices of third-party websites, including Amazon India. When you follow an external link, that provider's own privacy policy applies.

The current Serafine website does not intentionally set non-essential advertising or analytics cookies. Your browser or our hosting provider may still use essential technical storage or server logs to deliver pages securely and reliably.

We use Google Fonts to display the site's typography and link to external services such as Amazon India. Those services may process technical information when your browser connects to them. Please review their policies directly if you would like more detail.

We keep personal information only for as long as it is reasonably needed for the purpose it was collected, including to respond to an enquiry, maintain business records or meet legal obligations. When it is no longer needed, we take reasonable steps to delete it or make it anonymous.

We use reasonable technical and organisational measures to protect information. No method of sending or storing information online is completely secure, so please avoid including sensitive personal or financial information in a general enquiry.

You can ask us to tell you what personal information we hold about you, correct information that is inaccurate, delete information that we no longer need, or stop sending First Access emails. You can also withdraw consent where our processing is based on consent.

To make a request, email care@myserafine.com. We may need to verify your identity before completing a request, and some information may need to be retained where the law requires it.

As Serafine grows, our website and the services behind it may change. When that changes the way we handle personal information, we will update this page and revise the “Last updated” date above. We encourage you to return here from time to time.

If something here is unclear, please ask. We would rather make the answer easier to find.